Krik Krak
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For Krik Krak, a dried fruits and nuts brand by ALSI & CO offering natural almonds, walnuts, prunes, and raisins to the Albanian market, we set out to build a marketing identity that felt playful, fresh, and instantly memorable on the shelf. To bring the brand to life, we introduced a squirrel mascot — a natural, fitting symbol for a brand built around nuts and dried fruit, and an instantly recognizable character that adds warmth and personality to every touchpoint.
The mascot became the face of Krik Krak’s marketing, appearing across packaging, social media, and promotional content, helping the brand stand out on crowded retail shelves alongside major partners like SPAR, CONAD, and Big Market, while giving it a friendly, approachable voice that resonates with families and everyday shoppers alike.
Website
Beyond marketing, we designed and developed a clean, product-focused website for Krik Krak that puts its full range of dried fruits and nuts front and center. The site was built to make browsing effortless, guiding visitors from the homepage through the product catalog with clear imagery and easy navigation, while reflecting the same fresh, natural feel as the brand itself. The squirrel mascot carries through into the digital experience as well, reinforcing brand recognition and giving the website a warm, playful character that mirrors Krik Krak’s presence in stores. From product pages to customer reviews, every element was designed to build trust and make it simple for customers to discover and connect with the brand online.
