French Tacos
category:
The French Tacos Logo
We started with the logo, choosing a vibrant orange hue that symbolizes joy, energy, and the fun spirit that French Tacos brings to every meal. This bold color choice immediately grabs attention and reflects the lively atmosphere of the brand. But we didn’t stop there. To add a touch of personality and charm, we introduced Mr. Michel, a mascot with a big, bold mustache—a nod to French culture with a playful twist. Mr. Michel has become the friendly face of French Tacos, embodying the brand’s approachable and fun-loving character.
In addition to the visual elements, we ensured that the brand’s identity was versatile and adaptable, catering to both in-store experiences and digital platforms. With a growing number of young customers who often order through delivery apps, it was essential to create a cohesive brand presence that would be instantly recognizable, whether on a storefront or a smartphone screen. The logo and Mr. Michel work seamlessly across all mediums, reinforcing the brand’s identity and making French Tacos a memorable choice for customers.
