Kok a’Pule
category:
Branding
For Kok a’Pule, a renowned burger brand in Tirana, we at Park Studios took a playful yet creative approach to the branding process. The name itself, “Kok a’Pule,” which translates to “Head or Chicken” in Albanian, inspired us to craft a logo around the concept of “Head or Tails,” a familiar saying in everyday Albanian language.
Here, the “chicken” represents the “tails,” bringing a fun, cultural twist to the brand’s identity. This clever wordplay sets the tone for the brand’s quirky and memorable personality.
One of our most innovative contributions to Kok a’Pule was the creation of their mascot, Pula Kruger. As the first mascot in Albania that can both speak and move, Pula Kruger became a standout feature of the brand. This lively and engaging character adds a dynamic, interactive element to the brand, offering customers a unique experience every time they encounter it. By blending technology with creativity, we ensured Kok a’Pule made a bold statement in the fast-food market.
The visual identity of Kok a’Pule is just as vibrant as its personality. We opted for a red and yellow color palette, which not only grabs attention but also conveys a friendly and inviting atmosphere. These warm, energetic colors help to create a sense of fun and approachability, aligning perfectly with the brand’s lively tone and its customer-friendly image.
Today, Kok a’Pule is famous across Tirana for its fantastic burgers, with one flagship shop where locals can enjoy the full brand experience. With our branding, including the standout mascot and playful design, Park Studios helped establish Kok a’Pule as a beloved name in the city’s fast-food scene.
