LAAB Apartments Tirana is a serviced apartment chain operating and offering travel accomodation experiences in Tirana, Albania. Our objective was to create a brand strategy and a visual identity which delivers the principles of trust, hospitality, consistency and social conscience.
The logo had to be simple yet smart, elegant and modern but timeless. We designed 3 unique logo design options based on those qualities. Each option highlighted a different characteristic of the brand, but they all shared the same strategic approach.
To reach the brand’s requirements and vision on a visual perspective we maximized the main identifying element which is the whiteness that is represented by Scandinavian design in their apartments. We created a fresh visual identity with a flexible logo which would be adjustable to both digital and stationery printed elements.
Once the logo was approved, we created a Brand Style Guide that sets the rules for the usage of the visual identity with elements such as lock-ups, colors, fonts and ways to avoid wrong usage. This guide helps the internal team and 3rd party business partners – such as printers – use the logo and the design elements properly and consistently.
Following the logo design and the Brand Style Guide, we came up with the Stationery Set starting from guests welcoming letter to room keys, business card, bags, cosmetics, signage and corporate stationery.