BRANDING
Park Studios collaborated with Bashkia Tirane, a crucial travel resource for Tirana, Albania. Our mission was to enhance their brand identity as the go-to destination guide. Our design approach blended modern aesthetics with local charm, symbolizing Guida e Tiranes' commitment to showcasing the city's beauty. We created a 189-page booklet with all the important information and tourist attractions. Our partnership showcases Park Studio's expertise in enhancing brands in the competitive world of travel guides.
The branding for the "Tirana City Guide" created by Park Studios is a visually engaging and thoughtfully crafted representation of Tirana's vibrant character. These colors, including the cheerful "Sunshine Yellow," the tranquil "Sky Blue," and the verdant "Green," are carefully selected to evoke the optimism, Mediterranean climate, and green spaces that Tirana is known for.
The brand's slogan, "Discover. Explore. Thrive." encapsulates the essence of the city guide, encouraging readers to uncover hidden gems, embark on exciting adventures, and flourish in Tirana's dynamic environment. Additionally, a set of simple and universally recognizable icons, representing various categories, aids visitors in swiftly accessing the information they seek.
The brand's commitment to sustainability and environmental responsibility is evident in the materials used for the print edition of the city guide, emphasizing eco-friendly practices and showcasing the city's commitment to a greener future.
RESULTS
The branding by Park Studios effectively captures Tirana's unique blend of history and future possibilities, encouraging all to immerse themselves in the city's captivating culture and offerings.
PAGES
189
ICONS
55+
ITINERARIES
8
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