Patoko
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We’re excited to present the branding we’ve developed for Patoko, a popular mobile app created in Albania by a talented Canadian development team. With over 100,000 active users each month and more than 200,000 downloads, Patoko has made a significant impact in the Albanian market. Our goal was to enhance its visual identity to resonate more deeply with its growing user base.
The Patoko Logo
The Patoko logo integrates a smiley face, a deliberate choice to symbolize joy and positivity. This design reflects the app’s dedication to delivering a delightful and engaging user experience. The smiley face represents happiness and user satisfaction, echoing the app’s positive impact on its users. Complementing the smiley is a modern and approachable font, selected to enhance readability and convey a sense of friendliness. This combination ensures that the logo is not only visually appealing but also aligned with the app’s commitment to creating a user-friendly environment. We selected purple and orange for their strong psychological effects and complementary nature. Purple, often associated with creativity, wisdom, and luxury, evokes a sense of calm and sophistication. In Patoko’s branding, purple conveys trustworthiness and innovation, reflecting the app’s advanced features and innovative approach. Orange, on the other hand, signifies enthusiasm, energy, and warmth, creating a vibrant and inviting atmosphere. The interplay of these colours results in a dynamic and memorable visual experience, balancing the calmness of purple with the energetic vibrancy of orange. This combination not only enhances visual appeal but also establishes a harmonious and engaging brand presence.
